Privacy Policy
Your Privacy Matters.
Last updated: 12 November 2026
Made by people, for people. And that includes respecting your privacy.
At Dedal, we believe trust starts with transparency. This Privacy Policy explains what personal information we collect, why we use it, who we may share it with and how you can exercise your rights.
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Portuguese data protection legislation.
1. Who Is Responsible for Your Data?
DEDAL is a Portuguese design brand operated by an independent sole trader.
Brand: DEDAL
Data controller: Patrícia Valinho
Tax identification number: 210214082
Business address: Rua Cardeal Alpedrinha, 13B, Armazém, 2500-843 Caldas da Rainha, Portugal
For privacy-related questions or requests, please use our Contact Us page.
Our legal contact details are also available in our Terms & Conditions.
2. What Information Do We Collect?
Depending on how you interact with our website, we may collect:
- Name and contact details, including email address and telephone number.
- Billing and shipping addresses.
- Tax identification details, where required for invoicing.
- Order details, purchased products and transaction references.
- Messages and information submitted through our contact form.
- Newsletter preferences and marketing consent records.
- Technical information such as IP address, browser, device information and website interactions.
Payment transactions are processed through the payment methods available at checkout. We do not require customers to provide their full payment card details directly to Dedal.
Please avoid including unnecessary sensitive personal information in messages or forms.
3. How Do We Use Your Information?
We process personal information for the following purposes:
- Processing purchases and fulfilling orders.
- Arranging payment, invoicing and delivery.
- Providing customer support and responding to enquiries.
- Managing returns, refunds and warranty requests.
- Preventing fraud and protecting our website and transactions.
- Complying with applicable legal, tax and accounting obligations.
- Sending marketing communications where there is a valid legal basis.
- Understanding website performance and improving our services, where legally permitted.
We do not sell personal information to third parties.
4. Legal Basis for Processing
Depending on the purpose, we process personal data on one or more of the following legal grounds:
- Performance of a contract: to process and deliver orders and manage related customer requests.
- Legal obligations: to meet applicable invoicing, accounting, tax and consumer protection requirements.
- Legitimate interests: to provide customer support, maintain website security, prevent fraud and manage our business, where those interests are not overridden by your rights.
- Consent: where required for marketing communications, optional cookies or other activities that depend on your permission.
Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of earlier processing.
5. Who May Receive Your Information?
We work with service providers that support the operation of our online store.
Depending on the services used, these may include:
- Jumpseller: online store hosting, checkout, order management and related services.
- Payment providers, including PayPal: payment processing and transaction security.
- Shiptimize and shipping carriers: shipment preparation, delivery and tracking.
- FIZ: invoicing and associated accounting records.
- Brevo: email marketing and contact management, where applicable.
We share only the personal information reasonably necessary for the relevant service or purpose.
Some providers act as data processors on our behalf, while others may act as independent controllers for particular activities, such as payment processing.
We may also disclose information where required by applicable law or a valid request from a competent authority.
6. Newsletters and Marketing
We'd love to share our latest creations, stories and occasional news with you. But only when we have a lawful reason to do so.
Where required, we will ask for your consent before sending marketing communications.
You can unsubscribe at any time using the link provided in our marketing emails or by contacting us.
Unsubscribing from marketing communications does not prevent us from sending essential messages concerning your orders, payments or customer service requests.
We do not add customers to marketing lists merely because they contact us or place an order, except where a separate lawful basis permits the communication.
7. Cookies and Website Technologies
Cookies are small files stored on your device that help websites work properly and remember certain information.
Our website may use:
- Essential cookies: necessary for website functionality, security, shopping carts and checkout.
- Preference cookies: to remember certain choices and settings.
- Analytics cookies: to understand website usage and improve the shopping experience.
- Marketing cookies: where applicable, to support advertising and measure campaign performance.
Cookies that are not strictly necessary will be used only where the required consent has been obtained.
You can manage cookies through your browser settings and, where available, the consent controls provided on our website.
Disabling certain cookies may affect some website functions.
8. How Long Do We Keep Your Data?
We retain personal data only for as long as necessary for the purposes for which it was collected, taking into account applicable legal obligations.
Order, transaction and invoicing records may need to be retained for statutory accounting and tax periods.
Customer enquiries are retained for as long as reasonably necessary to respond, manage related matters or establish, exercise or defend legal claims.
Marketing information is retained while there is a valid legal basis for its use, subject to withdrawal of consent, objection and applicable retention requirements.
When personal data is no longer required, we will delete or anonymise it, unless further retention is legally justified.
9. International Data Transfers
Some of our service providers or their subcontractors may process personal data outside the European Economic Area.
Where international transfers take place, we seek to ensure that appropriate safeguards are used in accordance with applicable data protection law, such as adequacy decisions or approved contractual protections.
10. Keeping Your Information Safe
We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, loss or misuse.
Our online store relies on service providers that implement security measures appropriate to their respective services.
No online system can guarantee absolute security, but protecting your information remains an important responsibility.
11. Your Privacy Rights
Under the GDPR, and subject to the conditions established by law, you may have the right to:
- Access your personal data.
- Request correction of inaccurate information.
- Request deletion of your personal data.
- Request restriction of processing.
- Object to certain uses of your information, including direct marketing.
- Request data portability where applicable.
- Withdraw consent where processing is based on consent.
- Benefit from protections relating to certain automated individual decisions.
To exercise your rights, please contact us through our Contact Us page.
We may need to verify your identity before fulfilling certain requests.
We will respond within the time limits required by applicable data protection law.
You also have the right to lodge a complaint with the Portuguese supervisory authority: CNPD - Comissão Nacional de Proteção de Dados.
12. Third-Party Websites
Our website may contain links to external websites or services.
These services may have their own privacy policies and data processing practices, which we encourage you to review.
This Privacy Policy applies to personal data processed by Dedal in connection with our own activities.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, legal requirements or data protection practices.
The updated version will be published on this page, with its revision date. Where legally required, we will provide additional notice or request renewed consent.
14. Questions About Your Privacy?
We believe good relationships start with trust and honest conversations.
If you have questions about this Privacy Policy or how your information is handled, please use our Contact Us page.
We're always happy to help.
Human by nature,
creative by design.